In order for your real estate business to reach its maximum potential, you’ll need to put time and effort into your social media presence. However, doing so is much more involved than sharing a sales pitch once a week. In fact, whether you’re focusing your attention on Facebook, Instagram, LinkedIn, or another platform, certain types of posts will gain you more traction than others.
The last thing you want is to waste your time with content that won’t enhance your business. Thus, your real estate marketing should focus on a few types of posts.
It’s always a good idea to incorporate some appealing visuals into your social media posts—especially if you’re a real estate agent looking to show off the properties you have on the market. After all, photos are more likely to catch someone’s eye than a wall of text.
However, it’s important that you curate your images carefully. Stick to photos that are high-resolution, attractive, and eye-catching. Along with the visuals, add some copy containing details about the property depicted, as well as your contact information.
Client Testimonials and Success Stories
When prospective clients see how happy others are with your services, they’re more likely to hire you. Because there are so many options for real estate agents out there, positive testimonials could be the difference between someone hiring you or turning to one of your competitors. Fortunately, social media offers a fantastic platform to highlight these stories.
If your real estate business has made any impressive accomplishments, don’t be afraid to share them on your social media profiles. Have you recently earned any accolades or awards related to your business? Consider sharing these and setting yourself apart from the competition.
Not everything you share has to be directly related to your own business—it’s also a good idea to share industry news. The real estate industry is quickly evolving, and there’s no shortage of new stories and marketing updates to share with your followers. Sharing stories and news demonstrates to your followers that you’re an active and knowledgeable member of the industry.
Other Ideas for Social Media Posts
In addition, real estate agents can also consider posts like:
- Renovation ideas
- Home improvement tips
- Industry event coverage
- Area events
Interested in learning more about making the most out of social media as a real estate agent? Get in touch with us today.