Home Inspectors Digital Marketing Tips
Digital marketing has exploded in recent years, and there’s a whole range of tactics – from social media to email to search engine optimization – which help you promote your home inspection business and win new referrals.
However, home inspectors are busy people. According to KAPRE, the average home inspector conducts at least two inspections each day – plus travel, invoicing and admin. That doesn’t necessarily leave a lot of time for learning how to do digital marketing – or to spend hours tweeting about your latest work.
Nonetheless, home inspector digital marketing can pay dividends.
If you’re not convinced of the benefits of digital marketing just yet, the following five reasons might just change your mind.
1. People discover brands online first
The days of customers hopefully finding you in the phone book are long dead…
According to recent research, search engines are the most common place that people today learn about brands – above television or word-of-mouth recommendations. If your company’s website appears in search engine results, you’ll immediately have an advantage over the competition. Leveraging all digital marketing channels means you have a much chance of getting of being discovered by potential customers.
2. Digital Marketing helps you target your ideal next customer
Unlike traditional marketing, digital marketing provides powerful targeting features which make it a whole lot easier to get your message in front of the right audience. You can be confident that the people who see your ad are, in fact, interested in home inspection services.
How to do it: Platforms like Facebook and Google allow you to run highly targeted campaigns that only show your ads to people who are relevant to your business. Figure out where your competitors are spending their marketing budget.
3. People are using the internet to search for home inspectors
When making a purchasing decision, most consumers today utilize at least three separate online channels – such as brand websites, social media, search or customer reviews. If a home inspection business has a strong online presence across all popular channels, it becomes much more likely that potential customers will find out about you.
How to do it: When was the last time you Googled yourself? Do some Google searches and industry websites to see if you can find your company.
4. Most of your customers are using social media. Put your home inspection business on social steroids!
81% of the U.S. population has a profile on at least one social media platform. Using social media means it’s more likely your organic posting will appear in their newsfeeds, so you stay top of mind. Don’t fool yourself thinking that you don’t need to have a social presence, your best advocates will share your content with family and friends.
How to do it: Social can take time. Let Inspector Marketing 365 write your social media content and post it for you on Facebook, Twitter and Linkedin every month.
5. Increase customer lifetime value with newsletters. Email still remains top of the charts!
According to Marketing Metrics, the probability that you will sell work to an existing customer is between 60% and 70%. The probability that you will sell to a new customer is as low as 5%. And, newsletters are by far the most effective way of reaching your existing customers and reminding them about your services.
Sending newsletters is a great start, but giving readers something to do with strong calls to action helps encourage your customers to actively promote you and generate new home inspection referrals.
How to do it: Put your existing customers to work! Send a monthly home inspector marketing newsletter to leverage your agents and customers to help spread the word.
Ready to go digital?
Digital marketing has grown massively in recent years and offers home inspectors plenty of powerful tools for growing the number of leads they receive and expanding their businesses. So, are you ready to go digital? We’ve got you covered with all of the top tools to help build your business and generate home inspection referrals every month.